The absolute basics — DNS, TLDs, SLDs, registration vs. aftermarket, and what makes a name valuable.
MOIC math, market disruption, the AI catalyst, and why the biggest digital asset class is still mispriced.
Registrars, aftermarket, auctions, private sales — the complete acquisition playbook with checklists.
Tiering, renewal strategy, carrying cost math, diversification, security, and when to prune.
Every major venue mapped — Afternic, Sedo, Dan.com, Atom, GoDaddy Auctions, and the consolidation problem.
Why registrar appraisals undervalue domains 10–6,000×, the conflict of interest, and what's being built to fix it.
Yes — but it requires knowledge, patience, and strategy. Some domains bought for $12 have sold for $10,000+, but these are representative examples, not typical results. Carrying costs, liquidity risk, and bad name selection are real. This guide exists to help you start right.
A single .com registration costs about $12/year. You can start a portfolio for $100–$500. The barrier is knowledge, not capital. Start small, learn fast, scale what works.
Length, pronounceability, keyword relevance, TLD, dictionary-word status, and vertical alignment. We break it all down in Chapter 1.
The same company that appraises your domain also operates the marketplace where it sells. That's a structural conflict of interest. Read The Gap for the full breakdown.
The FAQDOMAIN field guide — printed, bound, and ready for your desk. Beginner workbook + glossary cheat sheet included.
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